Asticom Group of Companies leverages technology for customer-centric excellence

Asticom Group of Companies is leading the way in automation-driven transformation, streamlining operations, and embracing technology for customer-centric excellence

In today's ever-evolving business landscape, companies that embrace innovation and adaptability are the ones that thrive. Forward-thinking businesses continuously seek new opportunities and adjust their strategies to stay competitive in an ever-changing market. They understand that staying agile and open to change is key to long-term success.

Philippines-based Asticom Group of Companies shines in this regard, as it pursued an automation-driven transformation that has propelled it to the forefront of its industry.

Asticom's transformation is rooted in a visionary approach to automation. It harnessed automation to streamline its operations and drive digital transformation. Its custom-built solutions within project management tools, such as ticketing automation and auto-assignment, have played a pivotal role in enhancing operational efficiency, reducing costs, and setting the stage for growth.

It is for this automation-driven transformation that Asticom took home the Automation - Business Services accolade at the Asian Technology Excellence Awards. The triumph is a testament to Asticom's dedication to innovation and customer satisfaction.

“This success motivates us to continue pushing the boundaries of what is possible in the technology and shared services industry,” the company stated. “This achievement reinforces our position as a leader in the industry and encourages us to strive for even greater success in the future.”

The group’s commitment to using AI to automate work and focus on strategic endeavors reflects its forward-thinking approach as it strives to make a positive impact on the lives of fellow Filipinos and beyond.

Lessons in adaptability

Asticom's automation journey has been a valuable lesson in adaptability. In a rapidly changing business landscape, it demonstrated the ability to pivot and embrace new challenges and opportunities. This commitment to adaptability ensures that Asticom remains agile and responsive in a dynamic market.

In this transformation, Asticom discovered the power of technology in driving efficiency and gaining data-driven insights. By streamlining processes and leveraging automation, it has not only optimised its operations but also gained a deeper understanding of its business.

Throughout their automation journey, Asticom maintained a strong focus on customer-centricity. The company emphasises understanding customer needs and problems, as well as using technology and tools to deliver real solutions. Their approach involves a comprehensive technology stack, including AI and various tools, all aimed at enhancing the customer experience.

Clear Vision and Purpose

Asticom's success in automation-driven transformation is not an accident. It's the result of having a clear vision and purpose. Setting clear goals, investing in the right tools, and aligning processes with business objectives have been critical to their success.

“Having a clear vision and purpose has been instrumental in driving our success in technology adoption. This ensures that every action we take aligns with our core values and contributes to our mission of improving the lives of our fellow Filipinos through digital transformation,” Asticom noted.

Whilst Asticom has embraced technology, it is likewise important to note that it has also recognised the importance of its people. Technology is seen as a means to empower passionate individuals. Asticom has invested in and supported its workforce, providing opportunities for growth and development. The company understands that innovation thrives when people are at its heart.

A Unique Position in the Industry

What sets Asticom apart is its dedication to innovation, technology adoption, and commitment to improving lives. The group embraced cutting-edge technologies and offered a range of solutions to meet various workforce needs. Its latest venture, Acquiro, introduces an innovative approach to talent matching, catering to a diverse range of job seekers.

Asticom sees automation and innovation as key drivers of their industry's future. They are poised to leverage their market knowledge and cultural understanding as they expand into the Asia-Pacific (APAC) and Australia-New Zealand (ANZ) markets.

This focus on strategic collaborations and expanding its portfolio reflects Asticom’s commitment to growth and innovation. The company aims to further leverage automation and AI to meet the evolving needs of its customers and improve the lives of Filipinos.

Asticom Group of Companies' journey into automation-driven transformation showcases the power of innovation, adaptability, and a customer-centric approach.

It serves as a blueprint for businesses navigating the ever-evolving landscape of technology and shared services. As automation and innovation continue to shape the future, Asticom is well-positioned to lead the way with its visionary approach and commitment to improving lives through digital transformation.

The Asian Technology Excellence Awards is presented by Asian Business Review. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's outstanding retail initiatives, please contact Jane Patiag at [email protected].

Asticom Group of Companies is a Philippine-based tech-enabled shared services company under the Globe Group. As a partner, the company is focused on providing superior customer experience through the consistent delivery of high-quality responsive services. 

Asticom has four subsidiaries that contribute to realizing its purpose of improving people's lives: Asti Business Services Inc. (ABSI), HCX Technology Partners Inc. (HCX), Fiber Infrastructure and Network Services Inc. (FINSI), and Acquiro Solutions and Tech Inc.