Condiments giant launches first-ever ketchup insurance policy

Research showed that 48% of its customers experienced ketchup-related mishaps.

Heinz Arabia has introduced the world's first ketchup insurance policy, responding to the common mishaps associated with ketchup spills and stains. 

Covering 57 types of claims, the insurance offers swift compensation for stains on various surfaces, from carpets to clothing.

Heinz-lovers in the UAE can redeem compensation through rewards such as home cleaning services and spa treatments via its MyBenefits app.

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“Our research tells us that 48% of them have ketchup accidents all the time, but 91% swear their love for Heinz makes it totally worth it. That's why we're rolling out ketchup insurance – to turn messy moments into pure joy and convenience for our die-hard fans, letting them enjoy their ketchup incidents worry-free." commented Passant El Ghannam, Head of Marketing at Kraft Heinz MEA in a press statement.

Individuals experiencing ketchup-related mishaps can apply for compensation through Heinz Arabia's website or social media channels.