China International Business Awards 2022 Winner: Platinum Guild International

Platinum Guild International wins the Non-Profit Organisation award at the China International Business Awards 2022.

Hear as Clare Zhang, Associate Director of Trade Marketing and Department, shares about their winning initiative, "Project Reboot", whose goal is to attract and drive the interest of younger customers towards platinum jewellery. Zhang also highlights the challenges they faced during its implementation and how they leveraged technology to successfully launched this project.

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